The do’s and don’ts of Danish business culture are straightforward. In this country where quality and modesty are some of the most important values, never brag or oversell yourself, or act as if you are more important than any member of the team.
One of the most important of the Danish business culture do’s and don’ts is “do not make any promise you cannot keep.” Trustworthiness is key to Danish culture and Danish business culture.
Business culture in Denmark places a high priority on trustworthiness, efficiency, and quality. The most significant cultural differences in Danish business culture compared to the USA are the differing attitudes towards hierarchy and ambition, and the contrast between Danish trust and the US tendency towards litigation and lawsuits. In addition, Americans like to show off their energy and enthusiasm, which can create conflicts with the calm, reserved, practical Danes.
While there are plenty of cultural differences between the US and Denmark, the two cultures do have a lot in common.
Both countries have an economic system based on free market capitalism, both have a strong attachment to their constitutions and the idea of freedom of speech and religion, and both have a reputation for business and technological innovation.
The cultural differences between the US and Denmark have more to do with the countries’ differing histories, differing climates, and different population mixes.
The importance of trust, the value placed on competition, and the acceptance of diversity are some of the cultural differences between the US and Denmark.
Americans and Danes both enjoy a good business deal, but there are significant differences between US business culture vs Danish business culture.
The most significant difference is the importance of trust in Danish culture and business culture. As a small country where people generally know each other, it’s easy for the Danes to trust each other, and in business terms this means less monitoring and less record-keeping.
Lawsuits and litigation is much less common in Denmark than they are in the US, so Danes spend less time documenting their activities in case of a lawsuit.