Danish workplace culture is admired all over the world. Its flat hierarchy, participatory management, trust and transparency make for an excellent working environment, and the flexible working hours, extensive paid vacation, and parental leave allow for a good work-life balance.

Meanwhile, Denmark’s national “flexicurity” model allows businesses to hire and fire easily, knowing their workers have the soft pillow of the Danish welfare state to catch them if they fall.

While Denmark’s workplace culture attracts people from all over the world, it’s a good idea to review the basics before your first day of work in Denmark.

Danish workplace culture reflects the flat hierarchy and egalitarianism Danes value so highly. In practice, this can mean skipping over several layers of management to speak directly to the big boss. This is often not well-received by their counterparts in other business cultures.

Selling in Denmark isn’t about exaggeration or appeals to the emotional side of buying. Danish customers want deep product knowledge and a readiness to explain specific benefits, delivered in a calm, steady tone. Trustworthiness is the most important factor when selling in Denmark, as well as a comprehensive understanding of what the product can offer and how it performs against its competitors in the Danish market. In general, the Danes believe that a good product sells itself.