Guides to business etiquette in Denmark don’t usually focus on arcane points of manners like who sits where and who speaks first: the Danes are too relaxed and egalitarian for that. What’s most important when it comes to business manners in Denmark is showing the appropriate respect to every individual and every level in the company. Just greeting the big boss while forgetting to acknowledge his or her team will get you off on the wrong foot. When you enter a room full of Danish businesspeople, it’s important to introduce yourself individually to each person, making eye contact, and shaking hands if possible.
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