Having been on staff at six Fortune 500 companies - Disney, News Corp, Time-Warner, Dow Jones, Carlsberg Breweries and Danske Bank - Kay is comfortable in the corporate world. She was the editor of Danske Magazine, Danske Bank's internal magazine, which went out to 23,000 employees of the bank in 7 different languages and was named one of the top 3 internal magazines in Europe. Kay knows how to make corporate news fresh, intriguing and challenging without stepping on too many toes.
A longtime fan of advertising pioneers like George Lois and David Oglivy, Kay enjoys working with advertising agencies and their digital peers. She has co-operated with local Danish agencies to provide smooth English phrasing for everything from employer branding campaigns to pasta wrappers to apps and online games. From the start of the project to the minutes before deadline, Kay is happy to jump in and make sure the level of text in your advertising project matches the brilliance of the visual and technical elements.
Kay enjoys sitting down to a great brainstorming session with a team of talented colleagues and helping to create and develop a great concept for a new website, magazine, or social media initiative. The strategy and idea phase lays the foundation for a great project, and Kay can contribute both her media experience and a variety of fresh, fun ideas. She's happy to serve as a short term 'external catalyst' to spark creativity in your existing team, or to stay with a project as it moves towards realization.
A former staff translator for the Danske Bank Group, Kay can turn your Danish or Danglish into fluid, natural-sounding English to help you create the best possible impression abroad. She has translated for Danish unions, universities, start-up IT firms, and a fertility clinic. Kay can translate into either U.S. English or British English, according to your house style, and specializes in making somewhat dry topics sound exciting and entertaining. She can also help coach your own staff, helping your colleagues make their own writing more polished and accessible.
As a former reporter and copy editor for Dow Jones and The Wall Street Journal, Kay understands how the business world works. She enjoys writing about companies and their challenges, and about markets and the people who drive them. In addition to her staff work for Danske Bank, Saxo Bank and the Carlsberg Group, Kay has co-operated with a variety of Copenhagen-based companies on everything from recruitment ads to event materials to catalog, advertising and online promotional copy.
Kay has provided voiceovers for a wide range of Copenhagen agencies and sound studios, specializing in “Female Business Voice” – professional but friendly; warm, yet authoritative. Because of her experience in television journalism, she often works with the client to streamline and improve scripts for a more 'natural' English sound. Her assignments have included e-learning, corporate videos, and app voiceovers. She also appears regularly on-camera on TV2, a national Danish television network.
A former staff translator for the Danske Bank Group, Kay can turn your Danish or Danglish into fluid, natural-sounding English to help you create the best possible impression abroad. She has translated for large Danish companies, unions, universities, start-up IT firms, and a fertility clinic. Kay can translate into either U.S. English or British English, according to your house style, and specializes in making text 'born' in Danish sound like native, natural English.
When it comes to running a team of writers, designers, techs, and translators, Kay has experience at some of the largest Danish companies. She ran Danske Bank's internal magazine, Danske Magazine, with writers and photographers in 5 countries. Her online experience includes managing three websites of her own, including this one, and recruiting and editing analysts from around the world as Head of Content for Saxo Bank's online trading community. Kay enjoys working with complex organizations and projects, and doesn't mind the adrenalin of a tight deadline.
Maybe you've developed an expensive social media strategy - but who's going to execute it? Kay can create social media content, helping to maintain the tone that matches your company and product. Kay ran the @CarlsbergGroup Twitter feed and helped build an online social community for Saxo Bank. A social media enthusiast herself, she currently maintains a Facebook profile, 3 Facebook pages, 3 Twitter feeds, 2 Wordpress blogs, YouTube, Vimeo and Vine channels, plus more than 500 connections on LinkedIn.
Kay has been writing online content since 1995, for her own website as well as ABCnews.com and ABC.com, owned by the ABC television network, one of the "Big 3" US networks. She has also produced content for corporate intranets at Danske Bank and Carlsberg Breweries, as well as editing and coaching employees at those companies in how to write for online readers. Kay is comfortable with popular online content management systems including Joomla (which is the basis for this site), WordPress and Sharepoint.